Rodney Wayne

As the nation emerged from the COVID lockdowns of 2021, people extended the time between salon visits and performed simple hair colouring or touch up services at home. Seed garnered insights to drive the emotional benefits of Rodney Wayne’s colouration experts via precision targeting and creative formats to stimulate bookings. The campaign delivered over 30% in new client appointments and a significantly high ROI.
Winner Westpac NZ Franchise Awards 2022